"For fifteen years now, some small percentage of the world's scientists and diplomats and activists has inhabited one of those strange dreams where the dreamer desperately needs to warn someone about something bad and imminent; but somehow, no matter how hard he shouts, the other person in the dream - standing smiling, perhaps, with his back to an oncoming train- can't hear him. This group, this small percentage, knows that the world is about to change more profoundly than at any time in the history of human civilization. And yet, so far, all they have achieved is to add another line to the long list of human problems - people think about 'global warming' in the way they think about 'violence on television' or 'growing trade deficits', as a marginal concern to them, if a concern at all."
– Bill McKibben, 2003

EVERYTHING'S COOL is a "toxic comedy" about the most dangerous chasm ever to emerge between scientific understanding and political action - Global Warming.

EVERYTHING'S COOL follows the life and death struggle between two groups of global warming messengers: the "good guys" - latter day Paul Reveres warning the world that the "Warming is Coming" - now is the time for action," and the "bad guys" - mostly industry-sponsored hacks who have until now derailed media and public attention, and paralyzed the nation with their manufactured doubt.

At the core of the film is a quest to find the iconic image, the proper language, the points of leverage that would galvanize a new social and political movement to tackle global warming in America. As much about messaging as it is about the messengers, as much about human nature as it is about humans' impact on nature, EVERYTHING'S COOL explores what it will take to move America from laggard nation to world leader on global warming.

Our goal: to offer a fun, factually accurate, passionate and more-than-timely film that will move our audiences from merely embracing the origin and urgency of climate change, to marshalling the public and political will necessary to create a new energy economy - and hopefully some new clean energy into public office.

Our creative decisions also consider how to make this story strategic and effective for activists on the ground - from college kids and soccer moms to Mayors and other decision makers with purchasing power. Towards that end, we are in deep collaboration with Working Films, field-testing the film with essential allies and constructing a sound foundation for a public outreach, organizing and audience engagement strategy. A nationally recognized leader in linking non-fiction film distribution to civic engagement, Working Films designed and coordinated BLUE VINYL's highly effective MY HOUSE IS YOUR HOUSE consumer outreach campaign www.myhouseisyourhouse.org.

We intend to build on the success of BLUE VINYL, which served to launch it as an effective "cult" film in the environmental health, green-building and anti-PVC communities. This "cult" status helped transform a toxic marketplace - from the first PVC-free Habitat for Humanity house in Louisiana to the passage of PVC-free purchasing policies in San Francisco CA, Seattle, WA, Maine and within the huge hospital corporations of Kaiser Permanente and Catholic Health Care West. The opportunity to literally build on and expand the movement to green the construction & health care industries by linking them to the green/clean energy movement will kick off the outreach campaign for EVERYTHING'S COOL.

Our goal is no less than to help galvanize the American public and, through them, to rouse the federal government to take meaningful action on global warming.

- Judith Helfand and Dan Gold